Coldwell Banker Bermuda Realty introduces the new face of luxury sales

Press Release by Coldwell Banker Bermuda Realty, Hamilton, 29th May 2017

The world is more interconnected than ever before, and luxury real estate is evolving to remain ahead of the curve. That is why, Coldwell Banker Bermuda Realty has embraced the Coldwell Banker Global Luxury program unveiled recently by the global brand, reflecting the globalization of modern luxury. 

With a footprint spanning 49 countries and territories, the Coldwell Banker® brand has been a leading name in global luxury real estate. Every day, affiliated Coldwell Banker luxury property specialists handle approximately $130 million in luxury home sales, more than any other real estate brand. 

As part of the launch of the Coldwell Banker Global Luxury program, the Coldwell Banker brand is unveiling a logo, signage and website. The rebranding of the program to Coldwell Banker Global Luxury means that the Coldwell Banker Previews International name will be retired. The new web site will connect 750,000 luxury agents across multiple international brands and syndicate listings globally to real estate portals around the world, including those living and working in Bermuda. The new logo is a simple and sleek take on the classic Coldwell Banker brand imagery, featuring an elegant black and white color scheme. 

A completely redesigned luxury website, makes it easy for agents to collaborate and share marketing materials for listings with their peers around the world. Building off of past years' successes, Coldwell Banker® recently unveiled its quarterly Homes and Estates magazine. For the first time ever, the magazine, which features top listings from around the world alongside luxury lifestyle content, will be available globally on newsstands and at Barnes and Noble. 

Charlie Young, President and Chief Executive Officer, Coldwell Banker Real Estate LLC says "The Coldwell Banker brand is synonymous with luxury and our unmatched track record of selling some of the world's most recognized homes makes us an iconic leader in the industry. The Coldwell Banker Global Luxury name is a testament to the dedication of our luxury property specialists worldwide who operate globally to meet the needs of their clients. Each enhancement made to our luxury program has demonstrated our commitment to a seamless experience for our international clients." 

For Further information contact: Brian Madeiros, President - Coldwell Banker Bermuda Realty on 441-292-1793

Property pictured is Tropic Waters (Bermuda), currently available for sale to local and international purchasers at $6,850,000

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of 3,000 independently owned and operated franchised broker offices in 49 countries and territories with more than 88,000 affiliated sales professionals. Launched in early 2017, the Coldwell Banker Global LuxurySM program legacy traces its roots to Coldwell Banker Previews International® and the Previews® program, a world leader in luxury real estate since 1933.

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