back to archivePropertyskipper Traffic Accelerates in 2022
2022 saw further website traffic growth for propertyskipper, overall traffic climbed around 7% from a record 2021. Bermuda saw traffic growth of 6%, marking a ninth successive year of growth. The entirety of the traffic growth in Bermuda came from overseas search with traffic growth from the USA up 16%, Canada up 16% and from the UK by 5%. This growth comes against a backdrop of continuing declines in inventory both in sales and rentals across all markets. In Bermuda, sales inventory advertised fell by 30% and rental inventory by around 65%.
Managing Director Peter Goodall said; “as predicted at the beginning of 2022 for Bermuda, we were able to sustain the volume of domestic traffic whilst seeing growth in international traffic as borders re-opened further. Inventory issues deteriorated further over 2022, particularly in the rental sector. It is not uncommon for new listings to receive a significant amount of enquiry flow as soon as they come onto propertyskipper - those looking to move house should sign up for our new property e-mail alerts as new listings, both sales and rentals, are attracting a lot of interest from house hunters as soon as they are advertised - some segments of the market have continued to be very hot with little available inventory at certain price points or for certain property types.”
“2023 will without doubt be a more challenging year for property search. Further interest rate rises are forecast and the pandemic property search trends will continue to normalise. Whilst international traffic still has plenty of scope to grow further, domestic traffic will be driven by available inventory, a favourable employment environment and a slowing of recent interest rate rises alongside competitive mortgage offerings.”
