The America’s Cup helps drive propertyskipper traffic to new records
Propertyskipper traffic growth has shown no sign of slowing as we head into the middle of the year - compared with May and June in 2016 visits and unique users have grown by 25%.
Traffic from overseas has grown significantly during the America’s Cup period with strong increases from the UK, Canada and the USA. The country of note that almost was not on the radar in 2016 was New Zealand - during June it was the county we saw the 5th most traffic from after Bermuda, U.S.A, U.K. and Canada. New Zealand comfortably overtook Republic of Ireland that has traditionally been our 5th highest traffic region.
Peter Goodall, propertyskipper Director confirmed: ‘There has no doubt been a strong uplift in traffic from countries outside Bermuda - especially those with a presence or likely interest in the Cup. We have consistently grown our traffic base since we launched and it is encouraging that more and more overseas traffic is finding propertyskipper and looking at property for sale and rent in Bermuda.’
Propertyskipper recently relaunched its website in Bermuda contributing to smoother mobile search functionality and an enhanced user experience. With 90% of the property search process now starting online - propertyskipper offers an easy, modern and efficient way to start your search.